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Adding Value in Your Business: The In-Between Step


There's an interesting market just a block from where we stay here in Phnom Penh and if I need inspiration I walk there. Some people like the quiet of the country side for inspiration. I go for the noise and chaos of the market. 
Monks
Monks in the Market Receiving Offering. Source: aesta1
Each time I go there, a type of engaged contentment reigns as I look around. Yesterday, I noted how the in-between steps taken by the vendors  add real value to their products and to my daily experience. I began to think how the value they add gives me the comfort and space to do other things.

How Did the In-between Step Add Value?

I'll start with my purchase of fruits. I often go to the same vendor as I have known her to be an honest seller and she has a warm smile.

​I am not the only one who goes back to her mobile stall. In fact, yesterday some of us lined up there in front of her cart waiting for her to come back wherever she was. No one left  to get their fruits from the other vendors who really must have wondered why this was happening. Prices are much of a muchness, so they knew it had to be something else.
Fruit Vendor
Market Fruit Vendor. Source: aesta1
She has a cart right on the road and a portable storage for the fruits. I see she packs it all carefully with newspaper. Every fruit. She seems to know each one of her papayas and when they're going to be ready to eat. I trust her as she has been proven to  be consistently right. She even asked me one time if I found my last purchase sweet enough.

Every fruit she sells there she chooses individually from the wholesale market or grower and from these you can still choose what you want.

As she does not put all of the fruits in the cart, they have not been bruised by other buyers pressing their hands  to check if they are ripe. By the way, that's one of the things I dislike, when people press fruits to find out if they’re ripe. They spoil the fruits, that's what they're doing. You can look at it, you can smell it but for heaven's sake don't press it so many times. There you go.

The In-Between Service of Choosing Well

The in-between service of choosing well what you sell ensures your customers will come back to you all the time. It really adds value and becomes the timeless base for the small entrepreneur rather than Walmart or whatever.
Vegetable Vendor
Vendor Peeling Vegetables. Source: aesta1
Anyway, my next purchase was fresh mature coconut to use for cooking. I often bought the can or tetrapack of coconut milk but having seen the fresh ones sold in this market, I ventured to find one.

I saw in a hidden corner a middle aged woman using the machine to grate the meat from the mature coconut. You can squeeze these freshly grated coconut to get the milk.

The taste when you use this for cooking is exquisitely fresh. The can or tetra pack loses hands down in comparison. Of course, having grown up in Asia, I know this well but with my highly sanitized years in North America, first I hesitated,  but this time I took courage.

I can also cook these grated coconut to get some coconut oil for the health of my hair and skin. But because the lady grated this for me, I found it easy to use for many different things. In the past, people have to grate the coconut themselves and I found that super laborious. So again, that saved me time and gave me a chance to have delicious meals using milk from freshly grated coconut with no empty tetrapack to throw out.
Neighbourhood Market
Neighbourhood Market. Source: aesta1
With my spirit lifted, I braved the crowded narrow lanes of the local market to find my next favourite: squash. Squash I think is one super food that not many folks use because they are hard to peel and it is really difficult to tell ripeness or old age. Of course, you can just cut it and put it in the microwave or oven but there are other ways of cooking it to whet the appetite of your family. 

If one of my market sellers can pick a good one for me, I’ll make a real treat. I like squash  for the particular reason that it serves as a rice substitute for me who is trying to lose the extra pounds and mange starch consumption.. In this market, they will cut just only the piece you need. You are not stuck with a whole squash which you will force on your family to finish.
No problem with language either. Sign language is fine and there are always other vendors and buyers to translate for you. Even payment, I bring my change purse with me and just open it and they get what they want. Trust is the basis of repeat business and a real added value built by the vendor.
Market Stalls
Market Stalls. Source: aesta1

Preparing the Food for Eating

Before going home, I went to my pineapple lady. She peels the pineapple for me so another added value.

Often, when I arrive in the market, I go straight to her tiny spread on the road and choose the pineapples I like and she starts peeling them so by the time I am ready to go home, they are there waiting for me.  They are always close to perfect as she steers me to the best every time. 
​
Market in Phnom Penh
Pineapple Vendor. Source: aesta1
These services are often sometimes done  by supermarkets but the problem is the fruits and vegetable have already languished there for several days, not as fresh as these ones from the market. Even the greens, I just get what I want, just enough for a day or two as the market is just a short walk for me.

Of course I realize the benefits of modern packaging and refrigeration for Moms with jobs, but the value added by the in-between steps of the local vendor really makes sense if you can make the time. 

Local Market
Shopping in the Local Market. Source: aesta1
I know that as happened in many other places, in the future, these markets will  give way to supermarkets as unlike their parents, many younger ones would rather work in these supermarkets than sell in the market stalls. Younger shoppers also prefer the ease of supermarkets.

But what we’ve found in North America is that the loss of the in-between steps leads to the resurgence of Farmers Markets everywhere. Vendors just like these in Phnom Penh taking a special interest in quality and service to make sure you will come back are the ones who will grow their customer base.

All businesses can learn the lessons of the in-between step that builds a very direct trust link with the buyer. There is nothing like adding value to your products with a human touch  to make customers  come back over and over again.
You might also be interested in these:
  • Phnom Penh"s Traditional Markets
  • The Streets of Phnom Penh
  • Bargaining in Asia

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  • GoGlobalToday
    • About Us
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    • 13 Tips in Choosing Unique Vacation Destinations
    • Southeast Asia >
      • Tips for a Meaningful Travel to Vietnam >
        • 13 Interesting Places Not to Miss in Vietnam
        • 11 Fabulous Things to Buy in Vietnam
        • Hanoi: The Rising Dragon >
          • 14 Interesting Things to Do in Hanoi
          • Discovering Hanoi's Hidden Secrets
          • Where to Shop in Hanoi
          • Pho Sach: Book Street in Hanoi
          • Downtown Park in Hanoi
          • Ta Hien and Ma May: Food Streets in Hanoi
          • Hoan Kiem Lake in Hanoi
          • Temple of Literature in Hanoi
          • The Citadel in Hanoi
          • Tea at Dinh Co Vu Temple
          • The Street Vendors of Hanoi
          • Where to Eat in Hanoi >
            • Cha Ca La Vong in Hanoi
            • Behind the Green Curtain
            • Mau Dich So 37 Restaurant: A Trip into Hanoi's Past
            • Mau Dich So 37 Restaurant Pictures
          • Hanoi Street Food: A Truly Tasty Experience
          • Vietnamese Women's Museum
          • Museum of Ethnology: A Peek at Vietnam's 54 Ethnic Groups
          • Vietnam Museum of Ethnology Pictures 1 >
            • Vietnam Museum of Ethnology Pictures
          • Vietnam Military History Museum in Hanoi >
            • More Pictures of Vietnam Military History Museum in Hanoi
          • Fine Arts Museum of Vietnam
          • One Pillar Pagoda
          • Pilgrimage to the Perfume Pagoda
        • Halong Bay, Vietnam
        • Dong Ho: Folk Painting Village in Vietnam
        • Indigo: Saving Vietnam"s Traditional Handicraft
        • Phu Vinh: BambooCraft Village in Vietnam
        • Ho Chi Minh Trail
        • Hue: The Ancient Imperial Capital of Vietnam
        • 9 Ways to Enjoy Hoi An in VietNam
        • My Son: The Centre of Cham Culture
        • Ninh Binh: A Must Do Day Trip from Hanoi
        • TET: Lunar New Year in Hanoi >
          • New Year with Vietnamese Friends
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        • The Best of Cambodia >
          • The Royal Palace of Cambodia
          • Apsara: Cambodia's Traditional Dance
          • Tonle Sap: Cambodia's Environment Hotspot
          • The Ancient Secrets of Preah Vihear
          • The Water Festival of Cambodia >
            • The Cambodia Water Festival in Pictures
          • Khmer New Year 2016 Pictures
          • Ikat Weaving in Preah Brokorng Cambodia
          • Pich Mkot Temple: An Oasis Outside of Phnom Penh
        • 13 Fabulous Items to Buy in Cambodia
        • Where to Shop in Phnom Penh >
          • The Streets of Phnom Penh
          • 6 Most Popular Traditional Markets in Phnom Penh Cambodia
        • Siem Reap, Cambodia: Things to Do Other than Visiting the Temples of Angkor >
          • Ta Prohm Temple
          • Angkor Temples in Cambodia
          • Beng Mealea: Cambodia's Jungle Temple
          • Traditional Silk Making in Angkor
        • Cool Things to Do in Mondulkiri Cambodia
        • Things to Know Before Visiting Ratanakiri in Cambodia
        • 10 Fascinating Places to Visit in Takeo, Cambodia >
          • Tonle Bati: Scenic Lake in Cambodia
        • The Unique Taste of Cambodia
        • Cambodia: A Unique Adventure
      • 11 Top Must Do in Myanmar
      • Singapore: The Chameleon of Asia
      • Cool Things to do in Luang Prabang Laos
      • The Mighty Mekong
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      • The Best of Ilocos Norte, Philippines
      • The Best of Ilocos Sur, Philippines
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        • In Search of the Cecina de León
        • Sweet Indulgences in León: Mantecadas, Nicanores, and Rosquillos
        • La Feria del Libro de Madrid 2022 and The Cat Who Saved Books
        • From royal stables to a majestic garden: Jardines de Sabatini
        • An Afternoon in El Parque del Oeste Madrid
        • Puertas de Alcalá and Toledo: Time travels in Madrid
        • A Walk in Loyola
        • The Castle Against Navarra's Sky
        • The Sta.Clara Island Lighthouse in San Sebastian, Spain
        • San Juan de Gaztelugatxe and its magic
        • The Blacksmith of Talavera
        • Toledo Spain: 10 Points of Interest
        • The Alhambra in Granada Spain
        • The Holy Mountain of Montserrat
        • Olympic Park iBarcelona
        • Joan Miro Museum in Barcelona
        • Trujillo: Cradle of the Conquistadors
        • Why Visit Badajoz Spain
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        • Elvas: Portugal's Garrison Town
        • Bussaco: A Palace and a Historic Battle
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        • The Shrine of Fatima
        • Convent of Christ and Castle of the Templars in Tomar, Portugal
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        • The Palace of Diocletian in Split
        • Salona: The Ancient Capital of Dalmatia
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      • Fun Things to Do in a Day in Kotor Montenegro
      • Why is Italy a Premier Destination? >
        • Cool Things to Do in Venice
        • Erice, Sicily
        • Assissi: A Visit to the Franciscan Roots
        • The Ancient Roman Port of Ostia Antica
        • Pompeii: A World Frozen in Time
      • Perouges: The Medieval Village in France
      • Avenches: The Ancient Roman Capital in Switzerland
      • Gruyere: A Postcard Pretty Medieval Town in Switzerland
    • South Africa >
      • Franschhoek: The French Corner in South Africa
      • Cape Agulhas: The Southernmost Point of Africa
      • Tulbagh: A Less Obvious Destination in the Western Cape
      • The Penguins of Boulder Beach
      • Mandela, Yet Another Reason to Visit South Africa
      • The Swallow: A Tale of the Great Trek
    • Canada >
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      • Port Carling: The Hub of Muskoka
      • Muskoka: Quintessentially Canadian
      • Autumn in Muskoka
      • The Historic Town of Huntsville Ontario
      • Georgian Bay: Paradise of 30,000 Islands
    • South Asia >
      • Sri Lanka: Garden of the Gods
      • Boudanath
      • Thangka Painting
      • The Durbar Square of Kathmandu
    • Other Destinations >
      • Top Holiday Destinations for the New Year >
        • San Xavier del Bac Mission
        • St. Anthony's Greek Orthodox Monastery
      • Istanbul >
        • The Fairy Chimneys of Cappadocia
        • Ephesus: The Biblical City of the Aegean
      • The Bund in Shanghai
      • A Fascinating Trip to A Berber Village
  • Global Travel
    • 7 Tips to Make Your Travel More Fun >
      • 8 Ways to Prepare for Airline Travel
      • 5 Tips for a Most Satisfying Travel
      • 10 Great Ways to Upgrade Bucket List Tourism into Technicolor Memories
      • 7 Tips for Foodie Travel
      • 11 Reasons Why You Don't Wait Till You Retire to Travel
      • When A Guided Vacation is Better
      • 15 Tips to Whisk Through Airport Security
      • Travel As A Marinade, Not A Spritzer
      • 8 Tips on How to Make Group Travel Fun
      • 7 Ways to Restore Your Well Being After a Long Flight
      • How to Choose Travel Insurance
      • Road Travel: Top 5 Ways to Engage Kids
      • Solo Travel – Is it For You?
      • Travel: A Unique Experience in Life
      • 10 Best Insights into Travel
      • Stories of Bargaining in Asia
    • What You Bring to Your Travel
    • Rural Tourism and Why You Need to Try It >
      • Top Possibilities of Rural Tourism
      • 7 Benefits of Rural Tourism
    • The Charm of Alleyways
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      • Why Making Conscious Decisions is Key to Personal Development
      • 7 Key Steps to Personal Success
      • 7 Sure Steps to a Successful Career
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      • What to Do When You Are in a Wrong Career
      • 7 Steps to Build Your Cope with Change Muscles
      • 10 Winning Attitudes for a Successful Career Kick-Start
      • 6 Ways to Make Risk Taking Easier
      • The First Thing You Do When You Find Yourself in a Hole
      • Key Steps to Becoming a Good Mentor
      • 5 Key Steps to Top Performance
      • 7 Sure Steps to Coaching Success
      • 7 Key Benefits of Finding a Career Coach
      • 13 Tips for Effective Training
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      • 10 Steps to a Successful International Assignment
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      • 7 Benefits of Working Internationally
      • 9 Steps to International Consulting Success
    • 11 Steps Towards Successfully Working for Yourself >
      • Why I Work for Myself and Why You Can Too
      • Self Employment: It Ain’t All Roses
    • Global Business >
      • Expanding Your Business into the Global Market
      • Positioning Your Business in the Global Market
      • The Global Market Has Changed-Have You? >
        • Asia Shaping the World Economy
        • Mr. Ka is Asia
        • Tips to Doing Business in Myanmar
        • Entrepreneurship in Asia
      • 9 Steps to Success in the Global Market
      • Bureaucracies: Worldwide Garrottes?
      • Mobile: Today's Global Platform
      • 7 Key Steps to Grow your Small Business >
        • Adding Value in Your Business: The In-Between Step
        • 5 Winning Characteristics of Employees You Keep in your Small Business
        • 8 Steps to Build a Stronger Customer Base
  • Global Lifestyle
    • How Do We Expand our Global Circles and Make them More Inclusive?
    • Too Much Information
    • 9 Ways of Enjoying Being Offline
    • Healthy Eating Is Meant to Be Fun >
      • 7 Simple Steps to Limit Food Waste
      • Why Eat Bitter Melon
      • Urban Foraging
    • 5 Ways of Managing Stress
    • 8 Sign Posts in Finding Your Sense of Purpose
    • The Joy of Feeding Birds
    • 9 Simple Ways of Making Someone Happy
    • What To Do When You're Discouraged
    • 7 Easy Steps to a Happy Life
    • A Fan of Fans
    • The Silence of the Moment
    • The Poaching of Rhino Horns
    • Football Gets its Critical Mass in Southeast Asia >
      • Badminton: The Game of Empire
    • Journey Across Beliefs
    • Managing your Digital Footprint