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          • Discovering Hanoi's Hidden Secrets
          • Where to Shop in Hanoi
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          • Downtown Park in Hanoi
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          • Hoan Kiem Lake in Hanoi
          • Temple of Literature in Hanoi
          • The Citadel in Hanoi
          • Tea at Dinh Co Vu Temple
          • The Street Vendors of Hanoi
          • Where to Eat in Hanoi >
            • Cha Ca La Vong in Hanoi
            • Behind the Green Curtain
            • Mau Dich So 37 Restaurant: A Trip into Hanoi's Past
            • Mau Dich So 37 Restaurant Pictures
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          • Vietnamese Women's Museum
          • Museum of Ethnology: A Peek at Vietnam's 54 Ethnic Groups
          • Vietnam Museum of Ethnology Pictures 1 >
            • Vietnam Museum of Ethnology Pictures
          • Vietnam Military History Museum in Hanoi >
            • More Pictures of Vietnam Military History Museum in Hanoi
          • Fine Arts Museum of Vietnam
          • One Pillar Pagoda
          • Pilgrimage to the Perfume Pagoda
        • Halong Bay, Vietnam
        • Dong Ho: Folk Painting Village in Vietnam
        • Indigo: Saving Vietnam"s Traditional Handicraft
        • Phu Vinh: BambooCraft Village in Vietnam
        • Ho Chi Minh Trail
        • Hue: The Ancient Imperial Capital of Vietnam
        • 9 Ways to Enjoy Hoi An in VietNam
        • My Son: The Centre of Cham Culture
        • Ninh Binh: A Must Do Day Trip from Hanoi
        • TET: Lunar New Year in Hanoi >
          • New Year with Vietnamese Friends
      • Why Visit Cambodia >
        • The Best of Cambodia >
          • The Royal Palace of Cambodia
          • Apsara: Cambodia's Traditional Dance
          • Tonle Sap: Cambodia's Environment Hotspot
          • The Ancient Secrets of Preah Vihear
          • The Water Festival of Cambodia >
            • The Cambodia Water Festival in Pictures
          • Khmer New Year 2016 Pictures
          • Ikat Weaving in Preah Brokorng Cambodia
          • Pich Mkot Temple: An Oasis Outside of Phnom Penh
        • 13 Fabulous Items to Buy in Cambodia
        • Where to Shop in Phnom Penh >
          • The Streets of Phnom Penh
          • 6 Most Popular Traditional Markets in Phnom Penh Cambodia
        • Siem Reap, Cambodia: Things to Do Other than Visiting the Temples of Angkor >
          • Ta Prohm Temple
          • Angkor Temples in Cambodia
          • Beng Mealea: Cambodia's Jungle Temple
          • Traditional Silk Making in Angkor
        • Cool Things to Do in Mondulkiri Cambodia
        • Things to Know Before Visiting Ratanakiri in Cambodia
        • 10 Fascinating Places to Visit in Takeo, Cambodia >
          • Tonle Bati: Scenic Lake in Cambodia
        • The Unique Taste of Cambodia
        • Cambodia: A Unique Adventure
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      • Singapore: The Chameleon of Asia
      • Cool Things to do in Luang Prabang Laos
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        • From royal stables to a majestic garden: Jardines de Sabatini
        • An Afternoon in El Parque del Oeste Madrid
        • Puertas de Alcalá and Toledo: Time travels in Madrid
        • A Walk in Loyola
        • The Castle Against Navarra's Sky
        • The Sta.Clara Island Lighthouse in San Sebastian, Spain
        • San Juan de Gaztelugatxe and its magic
        • The Blacksmith of Talavera
        • Toledo Spain: 10 Points of Interest
        • The Alhambra in Granada Spain
        • The Holy Mountain of Montserrat
        • Olympic Park iBarcelona
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        • Why Visit Badajoz Spain
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        • The Shrine of Fatima
        • Convent of Christ and Castle of the Templars in Tomar, Portugal
      • 10 Best Places to Visit in Croatia >
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      • Why is Italy a Premier Destination? >
        • Cool Things to Do in Venice
        • Erice, Sicily
        • Assissi: A Visit to the Franciscan Roots
        • The Ancient Roman Port of Ostia Antica
        • Pompeii: A World Frozen in Time
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      • Avenches: The Ancient Roman Capital in Switzerland
      • Gruyere: A Postcard Pretty Medieval Town in Switzerland
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      • Franschhoek: The French Corner in South Africa
      • Cape Agulhas: The Southernmost Point of Africa
      • Tulbagh: A Less Obvious Destination in the Western Cape
      • The Penguins of Boulder Beach
      • Mandela, Yet Another Reason to Visit South Africa
      • The Swallow: A Tale of the Great Trek
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      • A Fall Visit to the McMichael Museum
      • Port Carling: The Hub of Muskoka
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      • Autumn in Muskoka
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    • South Asia >
      • Sri Lanka: Garden of the Gods
      • Boudanath
      • Thangka Painting
      • The Durbar Square of Kathmandu
    • Other Destinations >
      • Top Holiday Destinations for the New Year >
        • San Xavier del Bac Mission
        • St. Anthony's Greek Orthodox Monastery
      • Istanbul >
        • The Fairy Chimneys of Cappadocia
        • Ephesus: The Biblical City of the Aegean
      • The Bund in Shanghai
      • A Fascinating Trip to A Berber Village
  • Global Travel
    • 7 Tips to Make Your Travel More Fun >
      • 8 Ways to Prepare for Airline Travel
      • 5 Tips for a Most Satisfying Travel
      • 10 Great Ways to Upgrade Bucket List Tourism into Technicolor Memories
      • 7 Tips for Foodie Travel
      • 11 Reasons Why You Don't Wait Till You Retire to Travel
      • When A Guided Vacation is Better
      • 15 Tips to Whisk Through Airport Security
      • Travel As A Marinade, Not A Spritzer
      • 8 Tips on How to Make Group Travel Fun
      • 7 Ways to Restore Your Well Being After a Long Flight
      • How to Choose Travel Insurance
      • Road Travel: Top 5 Ways to Engage Kids
      • Solo Travel – Is it For You?
      • Travel: A Unique Experience in Life
      • 10 Best Insights into Travel
      • Stories of Bargaining in Asia
    • What You Bring to Your Travel
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      • 7 Benefits of Rural Tourism
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    • The Silence of the Moment
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    • Football Gets its Critical Mass in Southeast Asia >
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    • Managing your Digital Footprint

8 Steps to Build a Stronger Customer Base


Each morning, we walk through the Path, a huge underground shopping system in Toronto that turns winter into summers and frozen Canadians into grinning beach buddies. 
The Path Market
The Path Market. Wikimedia Public Domain.

What Brings Customers Back

There are dozens and dozens of coffee and muffin shops along the way and despite bizarre marketing flashes, they're really all about the same except for one.

​In this little store front, the tiny uniformed manager knows everyone who has ever bought a bun or coffee from the shop. Her voice is 200% bigger than she is. "Hi Mary! Hello Bob" can be heard as the satsumi of morning office goers flood down a path runway.

​The little shop is filled with customers being greeted and saluted and praised by this huge marketing team disguised as a single tiny Asian lady. So, in building a strong customer base, here's the number 1 step:
St. Lawrence Market in Toronto
St. Lawrence Market in Toronto. Source: aesta1

Steps to Build Stronger Customer Base

1. Build relationships
Building a successful customer base is all about having a personal link with clients around a single but repressed buying experience.

In this case, it's coffee and a bun in the morning and most coffee breaks. In others, it might be a regular financial advice or the new leased car every two years but if customers are coming back, you're winning by building the relationship.


As competition gets more global and intense, understand your customers’ needs and perceptions. Make building relationships the key point in your organization and decisions.

Other factors determine your customers’ experience, too. To be successful, you need to manage these other factors more effectively: 
2. Recognized Brand
Yes, majority of your customers still are largely influenced by brands. Work hard at making your brand get noticed.

Differentiate your product or service from what is generally offered in the market. Identify gaps in the market or underserviced areas and build your brand to respond to these unmet needs.

Keep building your brand until it becomes known in the market. Target the trend setters in your industry and get them to notice your product.


3. Market Position 
If you are in the hotel business, get your brand at the top of hotel review sites. If you’re number 1 at Trip Advisor in your area, you can tip a lot of decisions of people looking for hotels.

Word of mouth is very effective in promoting your brand or destroying it and in the technology world we are in now of review sites, the word of mouth has taken on global proportion.

Find out the niche not served very effectively in your area. Listen to what people want in your business. Respond to this. Make your product or service respond very effectively to what people are asking for. 
​
Starbucks at the Path
Starbucks in the Path. Wikimedia Public Domain.
4. Cost and value
Cost is not always associated with cheap or the lowest price. Customers have other needs such as prestige, safety, self uniqueness, status, ease, social responsibility and more.

You will certainly have very satisfied customers when they see you work very hard to give them a positive experience.

They will even be more satisfied if they see you promote the values they adhere to. They can easily make compromises and keep a blind eye on other things once they are satisfied that the values important to them are effectively addressed.

​But most of all, you will have them coming back when they know how much you value them. The price will not matter much when they perceive and feel they are getting value and are valued.
Seller in Obidos
Smiling Seller in Obidos. Source: aesta1
5. Raise the standards in performance and service quality
Even if customers easily forgive the little things when their values are adhered to and they are valued, you slack in providing the best service in little things and voila, your performance will suffer.

More so, if you claim that quality is what you want to deliver and your service sucks, you will lose a lot of your customers and no new customers will be interested in you. Take care of the little details.

​Always raise the bar in the service area. At times, the customers demands may just become overwhelming but this is no reason for not responding. Time to use new devices or automation to help handle the requests.
6. Offer solutions to your clients
Know the service needs of the market you are targeting and once you have them as customers, make sure you work harder to meet their demands.

In many service businesses, you often can easily satisfy customers when you offer a whole package taking care of every need the customers have around the service you offer.

Be aware of the possible problems your customers have and make sure you have solutions ready for these. Your customers will get to understand that you know the business and that being with you will be a stress free experience as you are always ready with solutions.
Street Food Seller in Hanoi
Street Food Seller in Hanoi. Source: aesta1
7. Solve customers' problems
Customers really get angry when instead of solving the problems they present, the business staff spend their time explaining why the problem is not their fault and they do not have any obligation to resolve it.

Customers these days want to access your services all the time and contact you whenever they need your help.

Outsource services you are not able to do to suppliers you have tried out yourself. When a negative experience is brought to your attention, address them immediately and resolve them positively even if it will cost you. Customers tend to share negative experiences more.


8.    Rewards
Your customers want to feel that they are valued for bringing their business to you especially if they had been doing this for years and years.

A little acknowledgment once in a while like an upgrade, a discount, a small gift or a public recognition will get your business a lot of mileage in customer satisfaction.
Claiming Rewards
Claiming Rewards. Source: aesta1
All these factors drive your customer experience and are equally important to deserve your time. 

​First and foremost, treat your customers as you would treat the most valued person in your life. Always do the best you can to help them out. When you do this most of the time, you will not worry about customers.

Start now by looking at all these factors and identify your strengths and the areas where you need to intervene immediately.

Strategize your interventions and monitor its impact on your business. If the profit is increasing and business is booming, celebrate. You have hit the problem in the head.
If the impact is negligible, revise your strategy and make them more market smart.

​Keep trying out strategies until you get the results you want.  
Related Articles:
  • ​8 Steps to Becoming More Persuasive
  • 7 Sure Steps to a Successful Career
  • 7 Key Steps to Personal Success
  • ​Ever Dreamed of Working in Other Countries?
  • GoGlobalToday
    • About Us
    • Privacy Policy
  • Global Destinations
    • 13 Tips in Choosing Unique Vacation Destinations
    • Southeast Asia >
      • Tips for a Meaningful Travel to Vietnam >
        • 13 Interesting Places Not to Miss in Vietnam
        • 11 Fabulous Things to Buy in Vietnam
        • Hanoi: The Rising Dragon >
          • 14 Interesting Things to Do in Hanoi
          • Discovering Hanoi's Hidden Secrets
          • Where to Shop in Hanoi
          • Pho Sach: Book Street in Hanoi
          • Downtown Park in Hanoi
          • Ta Hien and Ma May: Food Streets in Hanoi
          • Hoan Kiem Lake in Hanoi
          • Temple of Literature in Hanoi
          • The Citadel in Hanoi
          • Tea at Dinh Co Vu Temple
          • The Street Vendors of Hanoi
          • Where to Eat in Hanoi >
            • Cha Ca La Vong in Hanoi
            • Behind the Green Curtain
            • Mau Dich So 37 Restaurant: A Trip into Hanoi's Past
            • Mau Dich So 37 Restaurant Pictures
          • Hanoi Street Food: A Truly Tasty Experience
          • Vietnamese Women's Museum
          • Museum of Ethnology: A Peek at Vietnam's 54 Ethnic Groups
          • Vietnam Museum of Ethnology Pictures 1 >
            • Vietnam Museum of Ethnology Pictures
          • Vietnam Military History Museum in Hanoi >
            • More Pictures of Vietnam Military History Museum in Hanoi
          • Fine Arts Museum of Vietnam
          • One Pillar Pagoda
          • Pilgrimage to the Perfume Pagoda
        • Halong Bay, Vietnam
        • Dong Ho: Folk Painting Village in Vietnam
        • Indigo: Saving Vietnam"s Traditional Handicraft
        • Phu Vinh: BambooCraft Village in Vietnam
        • Ho Chi Minh Trail
        • Hue: The Ancient Imperial Capital of Vietnam
        • 9 Ways to Enjoy Hoi An in VietNam
        • My Son: The Centre of Cham Culture
        • Ninh Binh: A Must Do Day Trip from Hanoi
        • TET: Lunar New Year in Hanoi >
          • New Year with Vietnamese Friends
      • Why Visit Cambodia >
        • The Best of Cambodia >
          • The Royal Palace of Cambodia
          • Apsara: Cambodia's Traditional Dance
          • Tonle Sap: Cambodia's Environment Hotspot
          • The Ancient Secrets of Preah Vihear
          • The Water Festival of Cambodia >
            • The Cambodia Water Festival in Pictures
          • Khmer New Year 2016 Pictures
          • Ikat Weaving in Preah Brokorng Cambodia
          • Pich Mkot Temple: An Oasis Outside of Phnom Penh
        • 13 Fabulous Items to Buy in Cambodia
        • Where to Shop in Phnom Penh >
          • The Streets of Phnom Penh
          • 6 Most Popular Traditional Markets in Phnom Penh Cambodia
        • Siem Reap, Cambodia: Things to Do Other than Visiting the Temples of Angkor >
          • Ta Prohm Temple
          • Angkor Temples in Cambodia
          • Beng Mealea: Cambodia's Jungle Temple
          • Traditional Silk Making in Angkor
        • Cool Things to Do in Mondulkiri Cambodia
        • Things to Know Before Visiting Ratanakiri in Cambodia
        • 10 Fascinating Places to Visit in Takeo, Cambodia >
          • Tonle Bati: Scenic Lake in Cambodia
        • The Unique Taste of Cambodia
        • Cambodia: A Unique Adventure
      • 11 Top Must Do in Myanmar
      • Singapore: The Chameleon of Asia
      • Cool Things to do in Luang Prabang Laos
      • The Mighty Mekong
      • Cruising the Chao Phraya
      • Puerto Princesa, Palawan
      • The Best of Ilocos Norte, Philippines
      • The Best of Ilocos Sur, Philippines
    • Europe >
      • Why Visit Spain >
        • Top Places to Visit in Spain
        • Top Food to Enjoy in Spain
        • In Search of the Cecina de León
        • Sweet Indulgences in León: Mantecadas, Nicanores, and Rosquillos
        • La Feria del Libro de Madrid 2022 and The Cat Who Saved Books
        • From royal stables to a majestic garden: Jardines de Sabatini
        • An Afternoon in El Parque del Oeste Madrid
        • Puertas de Alcalá and Toledo: Time travels in Madrid
        • A Walk in Loyola
        • The Castle Against Navarra's Sky
        • The Sta.Clara Island Lighthouse in San Sebastian, Spain
        • San Juan de Gaztelugatxe and its magic
        • The Blacksmith of Talavera
        • Toledo Spain: 10 Points of Interest
        • The Alhambra in Granada Spain
        • The Holy Mountain of Montserrat
        • Olympic Park iBarcelona
        • Joan Miro Museum in Barcelona
        • Trujillo: Cradle of the Conquistadors
        • Why Visit Badajoz Spain
      • Best Cities to Visit in Portugal >
        • 8 Interesting Neighbourhoods of Lisbon
        • Top 11 Points of Interest in Porto Portugal
        • Elvas: Portugal's Garrison Town
        • Bussaco: A Palace and a Historic Battle
        • Obidos: Treasure of the Queens
        • The Shrine of Fatima
        • Convent of Christ and Castle of the Templars in Tomar, Portugal
      • 10 Best Places to Visit in Croatia >
        • 10 Top Things to Do in Dubrovnik
        • The Palace of Diocletian in Split
        • Salona: The Ancient Capital of Dalmatia
        • 8 Best Places to Visit in Istria, Croatia
      • Fun Things to Do in a Day in Kotor Montenegro
      • Why is Italy a Premier Destination? >
        • Cool Things to Do in Venice
        • Erice, Sicily
        • Assissi: A Visit to the Franciscan Roots
        • The Ancient Roman Port of Ostia Antica
        • Pompeii: A World Frozen in Time
      • Perouges: The Medieval Village in France
      • Avenches: The Ancient Roman Capital in Switzerland
      • Gruyere: A Postcard Pretty Medieval Town in Switzerland
    • South Africa >
      • Franschhoek: The French Corner in South Africa
      • Cape Agulhas: The Southernmost Point of Africa
      • Tulbagh: A Less Obvious Destination in the Western Cape
      • The Penguins of Boulder Beach
      • Mandela, Yet Another Reason to Visit South Africa
      • The Swallow: A Tale of the Great Trek
    • Canada >
      • A Fall Visit to the McMichael Museum
      • Port Carling: The Hub of Muskoka
      • Muskoka: Quintessentially Canadian
      • Autumn in Muskoka
      • The Historic Town of Huntsville Ontario
      • Georgian Bay: Paradise of 30,000 Islands
    • South Asia >
      • Sri Lanka: Garden of the Gods
      • Boudanath
      • Thangka Painting
      • The Durbar Square of Kathmandu
    • Other Destinations >
      • Top Holiday Destinations for the New Year >
        • San Xavier del Bac Mission
        • St. Anthony's Greek Orthodox Monastery
      • Istanbul >
        • The Fairy Chimneys of Cappadocia
        • Ephesus: The Biblical City of the Aegean
      • The Bund in Shanghai
      • A Fascinating Trip to A Berber Village
  • Global Travel
    • 7 Tips to Make Your Travel More Fun >
      • 8 Ways to Prepare for Airline Travel
      • 5 Tips for a Most Satisfying Travel
      • 10 Great Ways to Upgrade Bucket List Tourism into Technicolor Memories
      • 7 Tips for Foodie Travel
      • 11 Reasons Why You Don't Wait Till You Retire to Travel
      • When A Guided Vacation is Better
      • 15 Tips to Whisk Through Airport Security
      • Travel As A Marinade, Not A Spritzer
      • 8 Tips on How to Make Group Travel Fun
      • 7 Ways to Restore Your Well Being After a Long Flight
      • How to Choose Travel Insurance
      • Road Travel: Top 5 Ways to Engage Kids
      • Solo Travel – Is it For You?
      • Travel: A Unique Experience in Life
      • 10 Best Insights into Travel
      • Stories of Bargaining in Asia
    • What You Bring to Your Travel
    • Rural Tourism and Why You Need to Try It >
      • Top Possibilities of Rural Tourism
      • 7 Benefits of Rural Tourism
    • The Charm of Alleyways
    • 5 Effective Steps to Travel Packing
  • Global Careers
    • The Obsession with Success
    • Fun in Leadership
    • Do You Have a Blueprint for Success? >
      • 8 Steps to Becoming More Persuasive
      • Why Making Conscious Decisions is Key to Personal Development
      • 7 Key Steps to Personal Success
      • 7 Sure Steps to a Successful Career
      • 9 Sure Steps to Your Dream Job
      • What to Do When You Are in a Wrong Career
      • 7 Steps to Build Your Cope with Change Muscles
      • 10 Winning Attitudes for a Successful Career Kick-Start
      • 6 Ways to Make Risk Taking Easier
      • The First Thing You Do When You Find Yourself in a Hole
      • Key Steps to Becoming a Good Mentor
      • 5 Key Steps to Top Performance
      • 7 Sure Steps to Coaching Success
      • 7 Key Benefits of Finding a Career Coach
      • 13 Tips for Effective Training
    • Ever Dreamed of Working in Other Countries? >
      • 10 Steps to a Successful International Assignment
      • 7 Things Successful International Consultants Do
      • 8 Reasons Why International Consultants Fail
      • 10 Challenges to Working Internationally
      • 7 Benefits of Working Internationally
      • 9 Steps to International Consulting Success
    • 11 Steps Towards Successfully Working for Yourself >
      • Why I Work for Myself and Why You Can Too
      • Self Employment: It Ain’t All Roses
    • Global Business >
      • Expanding Your Business into the Global Market
      • Positioning Your Business in the Global Market
      • The Global Market Has Changed-Have You? >
        • Asia Shaping the World Economy
        • Mr. Ka is Asia
        • Tips to Doing Business in Myanmar
        • Entrepreneurship in Asia
      • 9 Steps to Success in the Global Market
      • Bureaucracies: Worldwide Garrottes?
      • Mobile: Today's Global Platform
      • 7 Key Steps to Grow your Small Business >
        • Adding Value in Your Business: The In-Between Step
        • 5 Winning Characteristics of Employees You Keep in your Small Business
        • 8 Steps to Build a Stronger Customer Base
  • Global Lifestyle
    • How Do We Expand our Global Circles and Make them More Inclusive?
    • Too Much Information
    • 9 Ways of Enjoying Being Offline
    • Healthy Eating Is Meant to Be Fun >
      • 7 Simple Steps to Limit Food Waste
      • Why Eat Bitter Melon
      • Urban Foraging
    • 5 Ways of Managing Stress
    • 8 Sign Posts in Finding Your Sense of Purpose
    • The Joy of Feeding Birds
    • 9 Simple Ways of Making Someone Happy
    • What To Do When You're Discouraged
    • 7 Easy Steps to a Happy Life
    • A Fan of Fans
    • The Silence of the Moment
    • The Poaching of Rhino Horns
    • Football Gets its Critical Mass in Southeast Asia >
      • Badminton: The Game of Empire
    • Journey Across Beliefs
    • Managing your Digital Footprint